Reduce the nicotine

Join New Zealanders all across the country calling on our government to reduce the nicotine in cigarettes to non-addictive levels. Together we can make a difference in the lives of thousands of other New Zealanders.

Why This?

Smoking is one of the biggest public health issues in New Zealand, and every year nearly 5,000 people die from smoking-related illnesses in Aotearoa. Smoking has a huge cost for our health system, for our whānau and for our communities.

Evidence shows that an overwhelming majority of smokers want to quit. Reducing nicotine to very low levels will make it easier for those who want to stop smoking to kick the habit, saving money and improving their health. We believe that reducing the nicotine in cigarettes is the bold action required to combat this significant public health issue. Reducing the nicotine in cigarettes will save lives.

latest news

11 Oct. 2019 - Scoop

Hāpai Te Hauora is quietly celebrating the release of Census 2018 figures which shows a drop in the proportion of regular smokers aged 15 years and over decreasing to 13.2 per cent, compared to the 2013 Census figures of 15.1 per cent. But more needs to be done to meet the Smokefree 2025 goal including "serious consideration to regulate tobacco supply, nicotine content and flavours of tobacco products".

17 Sept. 2019 - One News

A new study suggests that a majority of smokers in New Zealand would support cigarettes containing less nicotine - so long as alternative sources of nicotine were available. Professor Richard Edwards of the University of Otago's Department of Public Health discussed with Breakfast his international tobacco control study.

11 July 2019 - CNBC

More than 80% of adults strongly favour or somewhat agreed that tobacco companies should be forced to lower the amount of nicotine in cigarettes, according to a new report by the Centers of Disease Control and Prevention. The study comes as the Food and Drug Administration writes new rules that would set maximum nicotine limits for cigarettes to minimally addictive levels.

TAke action

Join New Zealanders from all across the country calling on the government to reduce the nicotine in cigarettes without delay.